Wednesday, January 28, 2015

# What is Alexa Ranking

Alexa ranking  is a ranking system set by Alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits to various web sites.  Alexa is popularly known for bloggers and webmasters who uses Alexa toolbar.

The Algorithm of Alexa is quite simple as it is based on the amount of traffic we gain from the users who installed Alexa toolbar on their browsers.

Alexa Rank = No of Alexa toolbar installed users visits / Per day

When any blogger or webmaster visits a particular website or a  blog who has the Alexa toolbar installed on it. The information is sent to the server indicating your IP Address and the page you are visiting. Such data is gathered from all the web users who have the Alexa toolbar installed on it 

Alexa Rank

While Ranking of Alexa is quite opposite to Google, As Higher the Page Rank the topmost is the quality of content in case of Google. Google Rank their pages from 1 - 10 (PR 1 is lower and PR 10 is Higher), where as Alexa ranks (1 to Billion) The Lower the Alexa Rank the better is the website (Alexa Rank: 1000 (Good) Alexa Rank:  10,00000 (Average)) 

                      Most of the bloggers consider Alexa  Ranking useful because to promote their advertisements, as Alexa depends on No of quality visitors per day
Note: I said Quality Visitors because Alexa Ranks depend on people who installed Alexa toolbar in their browsers, and people who install Alexa toolbar in their browsers are the people who are bloggers or Webmasters, 

Blogging and webmaster is one such kind of field where he need to be updated with the latest technology and SEO concepts. Alexa does not care about backlinking on internal linking it only counts the traffic from Alexa people.

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